Don’t touch the sweater
Recalling a fuzzy fact from an article I read recently but couldn’t find, I googled What Makes Shoppers More Likely To Buy. Among the things I saw was an article entitled “Six Sneaky Ways Stores Get You to Buy More.” Bingo!
Here’s an excerpt:
There are two main triggers that will make shoppers spend more money in a store: the amount of time they spend walking the aisles and how much direct contact they have with the merchandise or the salespeople…
The fact lurking in my memory banks was that if a salesperson can get a shopper to pick up or touch, say, a sweater, they are far more likely to buy it.
Why, you might ask, am I writing about shopping when today is about temptation?
It works on two levels, actually. If you’re a recovering shopaholic, pretty much you’ve already got the punch line. If not, let’s substitute buying something for whatever sin you might get tangled up in. What’s your kryptonite?
I love Neil’s phrase: Escape is right at the threshold of the temptation.
The more we waver, the more likely we are to, er, buy the sweater.
So next time as I’m looking for a way to fend off the urge to linger over something I shouldn’t, I’m going to be picturing that sweater (mine’s red and, for some odd reason, fuzzy). Drop it like a hot potato! Don’t touch it! Don’t even look at it! The registers are only a few feet away, and failure is not an option. (Technically, failure is an option, but one we’re trying to avoid, right?)
For the record, 1 Corinthians 10:13 says this:
But remember that the temptations that come into your life are no different from what others experience. And God is faithful. He will keep the temptation from becoming so strong that you can’t stand up against it. When you are tempted, He will show you a way out so that you will not give in to it.
No comments:
Post a Comment